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1.
Nudge: Improving Decisions About Health, Wealth, and Happiness
by:
Richard H. Thaler
,
Cass R. Sunstein
April 08, 2008
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2.
Influence: The Psychology of Persuasion (Collins Business Essentials)
by:
Robert B. Cialdini
December 26, 2006
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3.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
by:
Rob Walker
June 03, 2008
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4.
The Wisdom of Crowds
by:
James Surowiecki
August 16, 2005
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5.
The Long Tail: Why the Future of Business is Selling Less of More
by:
Chris Anderson
July 11, 2006
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6.
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
by:
Chris Anderson
July 08, 2008
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7.
Why We Buy: The Science Of Shopping
by:
Paco Underhill
June 02, 2000
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8.
The Complete Tightwad Gazette
by:
Amy Dacyczyn
December 15, 1998
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9.
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by:
Gerald Zaltman
,
Lindsay H. Zaltman
April 22, 2008
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10.
What's the Secret: To Providing a World-Class Customer Experience
by:
John R. DiJulius
May 02, 2008
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