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Books : David J. Reibstein

1.

Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master   
by: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
April 28, 2006
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2.

Marketing Metrics

Marketing Metrics   
by: David J. Reibstein
March 15, 2008
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3.

Wharton on Dynamic Competitive Strategy

Wharton on Dynamic Competitive Strategy   
from: Wiley
August 13, 2004
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4.

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)   
by: Donald R. Lehmann and David J. Reibstein
December 01, 2006
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6.

Marketing Concepts strategies and Decisions

Marketing Concepts strategies and Decisions   
by: David J. Reibstein
1985
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7.

Marketing: Concepts, Strategies, and Decisions

Marketing: Concepts, Strategies, and Decisions   
by: David J. Reibstein
1984
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8.

Marketing: Concepts, Strategies and Decisions: Study Gde

Marketing: Concepts, Strategies and Decisions: Study Gde   
by: David J. Reibstein
1985-06
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10.

Marketing Metrics

Marketing Metrics   
by: Paul (EDT)/ Bendle, Neil T./ Pfeifer, Phillip E./ Reibstein, David J. Farris
April 21, 2006
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