Books - Anthony F McGann

Books : Anthony F McGann

Consumer perceptions of product warranties: Some preliminary findings among automobile tire purchasers, (Marketing Science Institute. Working paper)
by: Anthony F McGann
1972

Some thoughts on an agenda for the Committee on Government Relations, American Academy of Advertising (Research paper / Center for Behavioral Studies, Institute for Policy Research)
by: Anthony F McGann
1977

European advertising in the mid-70's (Center for Behavioral Studies, Institute for Policy Research)
by: Anthony F McGann
1977

An application of regression techniques to the problem of implementing management by objectives (Research paper - College of Commerce and Industry, University of Wyoming)
by: Anthony F McGann
1976

Agency executives' beliefs about the relationship between advertising billings and the gross national product (Research paper / Institute for Policy Research, Center for Behavioral Studies)
by: Anthony F McGann
1977

Productivity in the advertising industry (Research paper / Center for Behavioral Studies, Institute for Policy Research)
by: Anthony F McGann
1977