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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Customer Reviews
Rating:  - A maybe for aspiring copywriters, a no for practicing copywriters.
If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is rudimentary at best. I gave it three stars because a) basic information has its place and b) I didn't want to tarnish the rating. It was my mistake to buy it. If you're looking for a book to inspire award-winning creative, get Creative Advertising by Mario Pricken. After devouring it in one sitting, I wrote copy all night long. For fun. On a weekend. And, no, I'm not a sweltering geek. The Kickstart Catalogue is an amazing tool for bringing out your natural talent. It teaches you from the inside out (you'll understand what I mean when you read it).
Rating:  - The Copywriters Handbook
This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great one.
Rashiid Abdullah
Your Focus Marketing Expert[...]
Rating: - Thorough and Informative
Bly covers everything! Not only will you master a new style of writing, you learn the business of writing, how to pitch yourself, and how to move pass a rejected proposal. It's Brilliant
Rating:  - a gift for a friend
this book was a gift to a friend, he said he really enjoyed reading it and it gave him some good tips.
Rating: - Great Resource for Copywriters
Bob Bly presents an excellent resource for anyone interested in copywriting and lays out all the basics to get your started. This book is well-organized and a tool I use often in my day to day writing assignments.
This book is essential for any copywriter's collection.
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