Customer Reviews Rating: - I'm lost without my marketing bible!
I bought the book several years ago and immediately read it from cover to cover (which is something that never normally happens with other business titles!) and then as soon as I finished reading it I started again. So many of the concepts struck accord with my way of thinking and bear in mind that I'm no beginner ... I've been in the industry for more than 12 years! A lot of quotes and ideas started filtering into my work and I started recommending the book to other poeple and kept lending it to different friends and clients. The problem is that now I've lent it to somebody and I can't remember who. Hence I'm lost without it because there's one chapter I need to re-read again and use in a presentation I'm working on. brilliant book ... buy it!
Rating: - Essential Small business book
As far as I'm concerned, this book and the Maher book on yellow pages advertising are the two essential marketing books for any small business.
Rating: - This book brings results.
I read this book from front to cover and then I put it into practice. The results completely astonished me. You have to understand I had no marketing experience whatsoever, in fact I was at the time a computer geek. However, after reading this book I followed its guidelines and got my story printed on the very front page of the University newspaper (the school has 28,000 students!) This was the first marketing book that I ever read. I highly recommend it.
Rating: - Good book, but not Internet savvy
This is a good book. It applies mostly to people doing business locally (as opposed, say, to a manufacturer or software company selling worldwide), but business people of all stripes will still benefit. My main complaint about the book is its lack of Internet marketing advice -- a critical "weapon" of marketing in this day and age.
Rating: - Excellent! An incredible bargain.
The latest edition of this classic lays out 358 pages of options for successfully promoting your business, including advice about making the most of computer technology. Jay Conrad Levinson's ideas about using "big imagination instead of big budgets" is bound to help your venture prosper and grow. Every budding entrepreneur should have a copy of Guerilla Marketing.
- I'm lost without my marketing bible!
- Good book, but not Internet savvy
