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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Customer Reviews
Rating:  - The Best Investment You Can Make
This book is the best investment you can make in your business. Especially handy are Levinson's tips on marketing during a recession and how to use technology to grow your business. If you use just one of the hundreds of ideas presented here this book will pay for itself many fold. For additional ideas, there's also a Guerrilla Marketing Club ...
Rating: - Amazing Book!
I read an older edition of this book from the library, but I'm sure the concepts have stayed the same. As a marketer myself, this book is essential. It's written very clearly, and it basically tells you how to stay on top of your competetion without blowing a lot of money on advertising and marketing.
Some of the methods in this book are ingenious, and they are all pretty simple, nothing too complicated for any company with even a small marketing budget. Anyone who is serious about marketing should definitely read this book.
Rating: - If You're in Business, You Need This Book.
Can I say it any stronger than that? I'm not one who's known for his irrational exuberance, but this is the book that started it all, and in its new edition it's still head and shoulders above all its many imitators.
If you haven't got a copy of "Guerrilla Marketing," get one. And hope that your competition isn't pouring through it for the third or fourth time.
Rating:  - Don't expect online marketing tactics!
I linked to "Guerrilla Marketing" on Amazon from another site that claimed this book was updated with information on Internet guerrilla marketing, which is why I bought it. This is true, if you count the fewer than 6 pages written in 1997 or 1998 to be an update. I guess I should have checked the copyright date before I made the purchase. Two of the six pages about online marketing contain statistics about the pervasity of the Web using data from 1994-1997 and predictions about what would be happening in 2000. The book also contains information that just looks dated today, such as "Should you buy a car phone?" and marketing via fax and voicemail. There's no question that this is still the bible for non-traditional marketing, but in my opinion, it needs a major overhaul for freshness. I learned nothing I didn't know already about online marketing.
Rating: - A Top Reference for Any Business Owner
This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off.
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