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Social Media Tools
from: Tactical Execution
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Binding: Audio CD
EAN: 0842841087365
Edition: 1st
Label: Tactical Execution
Manufacturer: Tactical Execution
Publication Date: February 19, 2008
Publisher: Tactical Execution
Studio: Tactical Execution
Editorial Review:
Defining the Revolution
Discover what s changing on the internet and what effect it s having on online interaction.
Learn what essential ingredient social media tools rely on to engage their audiences.
Understand how social bookmarking platforms are replacing favorites on our computers.
Why social bookmarking platforms are acting as an alternative to search engines.
Understand why the teacher-student model is being replaced by the peer group educating itself.
Learn what transparent aggregation means and the role it plays in the current trends.
See how platforms like MySpace, Facebook, YouTube, Twitter and others are also playing a role.
Understand how people s natural instincts help self-regulate user generated content online.
Learn the difference between Social Media Marketing and Social Media Optimization. Social Networks like MySpace
Discover some staggering statistics about MySpace and the impact its having on the internet.
Understand the paradigm the younger generation brings to their online lives.
Learn why musical bands use MySpace as major part of their marketing efforts.
Learn the importance of your lead picture and the role it plays in your MySpace identity.
Discover what you should envision before approaching anyone on a social network.
Understand how other MySpace users can label you as spam and how to avoid it.
Learn what some companies are doing to contribute value to their audience s MySpace reality.
How to use Friend Blaster Pro effectively and what the biggest risks are.
See how you can have someone build out your MySpace profile and add friends on the cheap.
Understand the essential principles of marketing on MySpace and how NOT to do it. Social Bookmarking
Discover how you can get your website and your content on these platforms quickly and easily.
Understand how some stories get on the front page while others fade into the background.
Learn what s even more important than the number of people endorsing your content.
Among dozens, learn which social bookmarking platforms are the industry leaders.
Understand the critical success factors of the industry-leading social bookmarking platforms.
Discover Technorati and what makes it different from other social bookmarking platforms. Defining and Leveraging Wikis
Learn the definition of a wiki and what makes them unique among social media tools.
Be introduced to Wikipedia.com and what makes it a perfect example of Web 2.0 appeal.
Discover a tremendous opportunity to leverage Wikipedia.com and what risks are involved.
Understand how you can create your own wiki and use it to engage your audience directly.
Learn some tips you can use to moderate the content contributions of your wiki users.
Understand the risks you face when the wiki becomes larger than you can effectively moderate.
Discover a free strategy to see how other companies are using wikis in their own businesses. Social Media Optimization
Learn how Social Media Optimization is different from Social Media Marketing.
Discover the most important thing you need to do to make your website social media friendly.
How to integrate all of the social bookmarking platforms into one button.
Learn how to cater your content to the tagging instincts of the social bookmarking users.
Discover two different ways to reward people who link to your website or blog.
Learn what s as good as currency in the blogosphere and how you can encourage more of it.
Understand why portability is so important and how you can position yourself to leverage it.
Learn what mashups are and the mentality you have to have with newly generated content.
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