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Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die
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Binding: Kindle Edition
Dewey Decimal Number: 302.13
Edition: 1
Format: Kindle Book
Label: Random House
Manufacturer: Random House
Number Of Items: 1
Number Of Pages: 304
Publication Date: February 11, 2008
Publisher: Random House
Release Date: February 11, 2008
Studio: Random House
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Editorial Review:
Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads.
Customer Reviews
Average Rating: 
Rating: - This is a book that sticks
This is one of the great marketing books. This book helps people better understand why some ideas stick and others don't. It will help you in developing a presentation, market products or services, or have others buy ideas your selling. It is on my must read for clients.
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