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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Binding: Hardcover
Dewey Decimal Number: 658.8
Format: Bargain Price
Label: Thomas Nelson
Manufacturer: Thomas Nelson
Number Of Items: 1
Number Of Pages: 240
Publication Date: June 13, 2006
Publisher: Thomas Nelson
Studio: Thomas Nelson
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Editorial Review:Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.
"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."-Seth Godin, Author, All Marketers Are Liars
"Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them."-Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling
"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement."-George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control."-David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute
"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect."-Jeffrey Gitomer, Author, The Little Red Book of Selling
"In 1999, the Wachowski brothers revolutionized moviemaking with stunning new angles and special effects revealed in The Matrix. Now the 'Eisenbrothers' have done the same for business in Waiting for Your Cat to Bark? Stunning new angles! Techniques that will be copied for decades. Cat is sure to be remembered as the genesis of an important new direction in marketing."-Roy H. Williams, New York Times Best-Selling Author, The Wizard of Ads Trilogy
"The Web is a democratizing force as the world's largest global brain. It educates everyone
Customer Reviews
Average Rating: 
Rating:  - Figure out how to persuade your web visitors to become buyers.
Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, buyers prefer to make their own informed brand choices. They are as difficult to herd as, well, cats. The solution: The authors have invented a `persuasion architecture' that enables sellers to provide an ... Read More
Rating: - Great inspiration
I thought this book was one of the most inspiring books I read in 2006. It doesn't present any groundbreaking news, but it does make you eager to get out there and improve your marketing. I put up quotes and drawings based on the book by my workplace -- to get the inspiration from the book to last longer.
Rating: - How to keep up the momentum and get that 'next click' in the buying process.
An astonishing feat, amazing accomplishment. Putting forth the vision of a structural framework in understandable terms. Concepts that can easily be envisioned by the small business or the Global 500.
Stunning economy of scale. Presenting a coherent grid map to the future of marketing in under 250 pages.
You don't need magic or voodoo or hyper intelligence. This is a map, a process - not simple - not quick, but a entire end to end process that when worked through and ... Read More
Rating:  - Persuading Book Buyers A Cat Can Bark
In terms of selling "themselves" and why you might want to use their services, this book barks loud. In terms of persuasive customer techniques, this book is a bit light on real content.
A good book on how to truly engage customers is Lois Kelly's "Beyond Buzz: The Next Generation of Word of Mouth" marketing. She understands customers don't ignore marketing, rather they demand marketing that has meaning and engages them authentically. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Rating:  - Two Hundred Page Brochure for Consulting Service
Nearly every business book has at least one or two good ideas. However, every so often you get a book that's really just a piece of what's often called Spiral Marketing. Sprial Marketing is a technique in which you use a book, pamphlet, website or other low-cost entry point to capture an initial group of customers. Although you make some profit on the initial entry point, the main goal of that entry is to get you to purchase the next level, usually a set of videos or seminar. There is profit built into ... Read More
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