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Googie Redux: Ultramodern Roadside Architecture
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Binding: Paperback
Format: Bargain Price
Number Of Items: 1
Number Of Pages: 222
Publication Date: October 31, 2004
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Editorial Review:
A thoroughly revised and significantly expanded edition of the popular 1980s original, Googie Redux is the authoritative history of the mid-20th century icon that ignited an architectural revolution: the coffee shop. Emblematic of Southern California car culture, stylized eateries and other roadside buildings built from the 1930s to the 1950s were dismissed as lowbrow stylistic folly in their heyday. Yet, as Alan Hess points out, in many ways they were the realization of modern architecture's grand promises. They were populist, employed new materials, and captured their purpose, place, and culture as vividly as any great architectural style. The influential original edition helped to spark a robust preservation movement and kick-started the reappreciation of mid-century architecture and design. This latest edition features extensive up-to-date research and dozens of rarely seen and newly found photographs. Googie Redux is the definitive document of a style born in California that has spread to all corners of the world.
Customer Reviews
Average Rating: 
Rating: - Achingly Beautiful
Googie was fading by the time I came along, but even in the remote area of the Midwest that I grew up in, its influence was felt. As a child, I didn't know what those slanted roofs and skewered-ball sign spires were called or where they came from, but I found their spacey, cartoonish vibe appealing (if increasingly worn and ill-maintained as the 70s wore on). This book, "Googie Redux," puts "ultramodern roadside architecture" in historical context and tells the stories of the commercial architects ... Read More
Rating: - A True Gem in My Library!
I can start off this review by stating pretty much any book Alan Hess writes will find its way to my shelf. Googie Redux is an incredible update to the original which was a masterpiece in itself.
The new photographs and line drawings are a very nice touch along with the updated text. Mr. Hess has proven himself again as the leading authority on this genre of architecture.
The insight and presentation of the information is what this architecture truly deserves. To ignore this ... Read More
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