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Cult Of Vespa
by: Umberto Eco, Omar Calabrese, Maurizio Bettini, Tommaso Fanfani, Francois Burkhardt, Francesca Picchi, Sebastiano Vassalli, Francesco Alberoni, Marino Livolsi, Gilberto Filippetti, Alessandro Baricco, Antonio Tabucchi, Lina Wertmuller
Binding: Paperback
Dewey Decimal Number: 704
EAN: 9783927258396
ISBN: 3927258393
Label: Gingko Press
Manufacturer: Gingko Press
Number Of Items: 1
Number Of Pages: 168
Publication Date: March 01, 2001
Publisher: Gingko Press
Studio: Gingko Press
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Editorial Review:
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, Franois Burkhardt, Maurizio Bertini, and many other celebrities.
English/Italian
Customer Reviews
Average Rating: 
Rating:  - Il Mito di Vespa
Yes, boring guy is right. If you've never been on a real vespa, or is you've only driven one on the freeway in Houston, this may be boring, but anyone who's ever taken to the road on a proper bike will love the photos alone. It chronicals a lifestyle and trying to advertise for something that everyone's already doing is easy. Indispensibly cool when trying to explain to people what you ride.
Rating: - fantastic historical overview
I don't know what that other review is all about. If you own a vespa you'll love this. TONS of old ads, calendars, factory shots etc give a great overview of the vespa legend.
Rating:  - Boring!
People trying to artsy about their memories of Vespa's, it's a non-electric yawn machine...pass it by.
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