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My Sister's a Barista: How They Made Starbucks a Home Away from Home (Great Brand Stories series)
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Binding: Paperback
Dewey Decimal Number: 658.827
EAN: 9781904879275
Edition: Revised
ISBN: 1904879276
Label: Cyan Communications
Manufacturer: Cyan Communications
Number Of Items: 1
Number Of Pages: 192
Publication Date: April 01, 2005
Publisher: Cyan Communications
Studio: Cyan Communications
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Editorial Review:
Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafés that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.
Customer Reviews
Average Rating: 
Rating: - GREAT BOOK
I think this is a great book that gives not only the story of starbuck's as a store, but it also narrates how the company's philosophy of the company was established giving it's added value service.
Highly recommend for anyone who works on marketing or communications related areas.
Rating:  - Depends what you are looking for
I love all things Starbucks which is why I purchased this book.
I was under the impression that this story would be a diary type book, complete with juicy stories of interactions and goings on at Starbucks.
This was not the case. This book is basically loaded with all types of information (business-wise mainly) on Starbucks, coffee, and the industry in general. There are some great photographs of various Starbucks stores in various cities in the world.
This ... Read More
Rating:  - Excellent book!
This book can be finished in a day! I simply couldn't put it down. It's written as a story so you get quickly pulled into the storyline to find out the end. Although, you already know the ending...Starbucks is one of the most admired brands and successful companies ever known.
So how did they do it? This book answers this question and more. What I enjoyed about the book is that it opened the door to the heart and soul of Starbucks to reveal their evolution and foundation. As I ... Read More
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