eShop USA > Books > Big Shots, Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business (2nd Edition)
Big Shots, Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business (2nd Edition)
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Binding: Paperback
Dewey Decimal Number: 658.054678
EAN: 9781841121550
Edition: 2nd
ISBN: 184112155X
Label: Capstone
Manufacturer: Capstone
Number Of Items: 1
Number Of Pages: 232
Publication Date: March 15, 2002
Publisher: Capstone
Studio: Capstone
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Editorial Review:
Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.
Customer Reviews
Average Rating: 
Rating:  - First Hand Experience from an Amazon Seller.
I can tell you first hand how Amazon makes easy money. I am a formal seller here at Amazon. Not a big seller,but an honest one with a 5 star rating and zero claims.However Amazon allows dishonest buyer's to do chargebacks months after a purchase and then has nothing in place to assist seller's in getting their merchandise back. Sounds like retail fraud to me!! I wish there was a lower rating to give to this website.They are truly at the bottom!!
Rating: - Simplistic, Outdated Guide to E-Commerce Success.
"Business the Amazon.com Way" (first edition) was published in 1999, at the height of dot-com mania, when Amazon had 1,000 employees and was trading at $209 a share. So it's hopelessly dated. The book might still have merit if it included a good history of Amazon's early years, but the information on Amazon's foundation and early growth is sketchy. This book was aimed at aspiring internet entrepreneurs, touting the endless possibilities for business on the web and presenting Amazon.com founder Jeff ... Read More
Rating: - Very basic work
Very basic book on doing business via the web. This should have been released a generation ago when Amazon.com itself was finding its way. The new enterpreneur exploring online business is more knowledgeble than the informaiton and insight provided here and hence can disappoint reading it. It may be suitable for those who are hearing the name of e-business and trying to set up the business online for the first time in their country to know what happend when Jeff Bezos tried doing so for the first time ... Read More
Rating: - 200+ pages of nothing.
Ms. Saunders has taken riding someone else's wave to a new low - two waves really. The first is the branding and selling power of anything with "Amazon.com" on it. The second is the hope that this book will follow in the footsteps of Robert Spector's, "The Nordstrom Way," in giving the reader some insight into the world's leading and most successful e-commerce enterprise. Unfortunately, she fails to even remotely live up to either.
The book is dry and completely uninformative. ... Read More
Rating: - How much money came out of the pockets of Amazon Executives?
It seems like more and more these days books are being written by horrible authors that companies could pick up off the streets and have them write a book entirely about their company, but hide it as being a guide to successful e-commerce. If your looking at e-commerce, you don't just focus on one "semi-successful business", you focus on the many different e-commerce companies out there and you compare and contrast at their success. This book skims the surface on Amazon...but you are looking ... Read More
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