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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Binding: Hardcover
Dewey Decimal Number: 658.403
EAN: 9781591841999
ISBN: 1591841992
Label: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 288
Publication Date: March 13, 2008
Publisher: Portfolio Hardcover
Studio: Portfolio Hardcover
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Editorial Review:
A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
Customer Reviews
Average Rating: 
Rating:  - Geared more to sales than sharing ideas
I bought this book because the idea of improving my visual thinking skills was intriguing. The first half of the book was more helpful to me than the second (the case study).
The main thing I was looking for help improving was my public speaking and teaching skills. It was moderately helpful in this area. The main audience I think that would be interested in this book is salespeople or consultants. It spends a lot of time convincing the reader to use hand drawn graphs instead of PowerPoint ... Read More
Rating:  - a big disappointment
i was really disappointed with this book. i tend to be a visual guy, and had a high level of expectancy about how fun this book would be to read, and how helpful it would be. but i was bored -- crazy bored. i could barely finish it.
there are some good ideas in the book, to be sure. but i found it horribly paradoxical that a book about using drawings would be so pickin' linear. there were three steps for this, and 6 rules for that. i felt like i was reading a john maxwell leadership book! the ... Read More
Rating: - Easy to read
I enjoyed reading this book, the language is easy, the proposed models are nice and for sure add up to your way of thinking, but i guess that implementing the concepts isnt as easy as the book proposes ....
Rating:  - poor kindle conversion...
This review refers ONLY to the kindle version.
The way that the kindle converts the text to an e-format forces the images at a fixed size -- a size that too small to be able to see details.
You can resize the text, but not the pictures.
Obviously, this was more than a little annoying in a book that is all about using pictures to convey information.
Also, there were several places in the book where there was a caption for a picture but just a blank space where ... Read More
Rating: - Get it
If you need to communicate ideas get this book. Simple to read and understand. Great thoughts on how to get ideas across visually. It isn't about the quality of the drawings either. You can do it.
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