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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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Binding: Hardcover
Dewey Decimal Number: 158.1
EAN: 9781591841661
ISBN: 1591841666
Label: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 96
Publication Date: May 10, 2007
Publisher: Portfolio Hardcover
Studio: Portfolio Hardcover
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Editorial Review:
The old saying is wrongwinners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointreally hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe youre in a Dipa temporary setback that will get better if you keep pushing. But maybe its really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guiltuntil they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dipthey get to the moment of truth and then give upor they never even find the right Dip to conquer. Whether youre a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quitso you can be number one at something else. Seth Godin doesnt claim to have all the answers. But he will teach you how to ask the right questions.
Customer Reviews
Average Rating: 
Rating:  - A very timely perspective
This book probably saved me from myself. We were starting up yet another business. And this one seemed different at the outset. It had more going for it than anything else we have done and the timing seemed right. We embarked on it with more enthusiasm than before and when everything started to fall into place, we were excited beyond belief.
Then we hit the Dip. A couple of things went wrong. And because we'd been so excited initially, it felt like a kick in the guts. We lost faith ... Read More
Rating: - Some Solid Statements in This Book
I originally gave this book a lousy review. (I bought the CD). But after thinking about it for a while, I changed my mind. It does not cover every possible angle of the "dip" concept and all of its ramifications. However, the basic argument of the book is sound. The lesson of the book is simple. If you are going after a worthy goal, make sure that you give it your best. If you get hung up (the dip), keep pushing. You will get results beyond typical. If you are not going after a worthy goal, drop ... Read More
Rating: - Stuck at the Bottom?
"Being the Best in the World Is Seriously Underrated"
The Dip is a book dedicated to being the Best. Why settle at being anything else? The book also is very helpful in determining when to quit. Quitting is a part of a success time line. I have been in each of the cycles that Seth describes in his book the Dip, the Cliff, and the Cul-de-Sac.
Seth just has a way of simplifying the process to identify what to do in each of the above cases. It is a remarkable mix of common sense ... Read More
Rating: - Little book. Big love.
It's a short book, but I'll summarize it shorter:
If things start to suck on the way to being the best in the world at something, don't quit. Otherwise, don't even wait for things to suck. Just quit. Because things will suck before they get great. But being the best is worth all the suck there is.
That's the dip.
So why buy the book? Why go to church if you already know the story? Why go to the gym if you've already been? This stuff is so fundamental and so NOT ... Read More
Rating: - Talking About an Almost-Never-Asked Question
This book may initially look like your average typical "Never Give Up" material. But Seth Godin, in his better-than-average ways, has produced something which is both original and worthy of serious attention (especially in a world obsessed with success and never-quitting).
Firstly, one must never give up, yes. But this attitude is critical only for those skills/ideas/products you have which make you the best in the world (the 'world' meaning which community/market you're a part of and necessarily ... Read More
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