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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
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Binding: Paperback
Dewey Decimal Number: 333.72
EAN: 9781583333037
ISBN: 1583333037
Label: Avery
Manufacturer: Avery
Number Of Items: 1
Number Of Pages: 432
Publication Date: February 28, 2008
Publisher: Avery
Studio: Avery
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Editorial Review:
Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.
MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:
- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Customer Reviews
Average Rating: 
Rating: - Good Upgrade
Very informative but will be somewhat dated as the green market develops. A good starter on where to go to start your green journey.
Rating: - FearlessSpectators.com Reports
Big Green Purse is a clarion call to consumers to exert the "power of the purse" and send the only message the marketplace appears to understand: consumers are getting smarter and better informed, and want to spend their money on products that can help sustain, rather than destroy, the planet.
So what if corporate mentality can't conceive of "green" being anything other than the color of money? If enough consumers - most of whom, let's face it, are women - send the marketplace the message ... Read More
Rating: - Best green book I've read - and I've read a LOT!
As the book Big Green Purse by Diane MacEachern is primarily aimed at women, I asked my wife to read it first. She gave me a sigh, rolled her eyes and said she would skim it, but it ended up being so interesting she read it cover to cover. Here's a direct quote (honest!):
"This is one of the most informative and life changing books I've ever read. It beats those 'self-help' books hands down as this actually contains practical information that you can use and apply for the rest of your life." ... Read More
Rating:  - Informational and Inspiring
This book is inspiring me to become a more educated consumer and has given my husband and I some great web links related to eco friendly home improvements.
Rating: - Quite good, but.......
I enjoyed this book overall. There only seemed to be a few aspects missing....such as in the baby chapter about cloth diapers. She makes it sound as though there's only one style, when in fact there are loads and loads to choose from--and you can always dry them in the sun (at least during the summer) thus saving even more energy. So if you're having a baby, keep looking into diapers beyond the scope of this book.
The other small (big) thing she didn't mention in the gardening chapter was how ... Read More
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