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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision
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Binding: Hardcover
Dewey Decimal Number: 320.973014
EAN: 9781576754580
ISBN: 1576754588
Label: Berrett-Koehler Publishers
Manufacturer: Berrett-Koehler Publishers
Number Of Items: 1
Number Of Pages: 220
Publication Date: November 01, 2007
Publisher: Berrett-Koehler Publishers
Studio: Berrett-Koehler Publishers
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Editorial Review:
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
Customer Reviews
Average Rating: 
Rating:  - Getting deep
It takes a Thom Hartman with his experience and background
to give an in depth report like this... Way beyond the
average Americans thinking. It is written for those of
us that "pay attention" to whats happening in our Countrys
political cess-pool.
I find it incredulous the lack of knowledge about how our
fellow citizens view politics and the candidates they
vote for. After this last eight years--many will not
accept any criticism of the Bush ... Read More
Rating: - Easy Read, Full of Information
The book is an excellent read, I couldn't put it down. It was an easy read that will help you to become a more effective communicator.
Rating: - Take back your power. Take back your country.
This is Tom Hartmann's best and most indispensable book. In his last book, Screwed, he talked about how Republicans and right-wingers have screwed middle-class and working-class Americans. This book tells you how you can bring back the American Dream for yourself, for your family, and for your community. Stop subsidizing pampered, corrupt, and useless CEOs and heiresses with your tax dollars and and earnings.
Rating: - Cracking the Code: A Cure with Common Sense
It's hard to say enough about this little gem. Hartmann is on to something here and we should listen to him. From Facebook to keeping a job is about communication and relationships, and this is what Hartmann understands best. This book will change your mind about a lot of things -- maybe even your life.
Rating:  - What many of us sense, or something
I'm such a kindred spirit of Hartmann's that I often think that I thought of what he says before he says it on Air America. As a writer, I found this book one that expresses in clear language many points that I thought I knew beforehand. But I never put them together logically the way he has. Since then, I've tried to use ideas in this book to guide me in writing some paragraphs that could be used in campaigning for sustainable living, and I've found that when you consciously use his techniques, you ... Read More
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