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The Long Tail: Why the Future of Business is Selling Less of More
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Binding: Hardcover
Dewey Decimal Number: 658.802
EAN: 9781401302375
ISBN: 1401302378
Label: Hyperion
Manufacturer: Hyperion
Number Of Items: 1
Number Of Pages: 256
Publication Date: July 11, 2006
Publisher: Hyperion
Release Date: July 11, 2006
Studio: Hyperion
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Editorial Review:
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Customer Reviews
Average Rating: 
Rating: - The Long Tail by Chris Anderson
This is a very informative book and helps one to understand the logic behind online retailers. I learned about the "long tail" topic during my graduate studies and had the opportunity to read Chris Anderson's book on the entire topic. I decided to take this opportunity to explore the topic in greater detail and found the book to be very insightful and intuitive. The book explains all the things scholars are inclined to believe and helps us to put everything else into perspective. Mr. Anderson ... Read More
Rating: - The Long Book from a Short Article
PROS: Well written, fluid prose, clear headers guide the reader, useful observations on how the Internet has changed many industries, excellent for the business reader and entrepreneur.
CONS: Although the author generally writes in a concise writing style (which is nice), the book could be even shorter. Indeed, it grew out of a Wired article.
CONCLUSION: The reason I didn't give it 5 stars is that I wasn't left amazed and blown away. It's a nice book. Well written and researched. ... Read More
Rating:  - In Theory, Communism Works...
Where do I start?
I was really looking forward to reading "The Long Tail". I believe if I read "The World Is Flat" after I read this book, I would enjoy it more. After reading the Friedman book, and seeing the mostly recycled studies and facts Anderson uses here to justify his argument, I feel like I was reading the same book all over again. Ditto on Wikinomics, but I digress.
Here's the real problem with this book: There is a major assumption on Anderson's part that regular people ... Read More
Rating:  - Good but too much fluff
Nutshell review - A good concept, insight, idea but too much fluff, examples, case studies, etc. Could have been written in a tenth of the pages (but where's the margin in that?).
Rating:  - Wow
Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.
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