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Getting business to come to you
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780874778458
Edition: 2 Sub
ISBN: 087477845X
Label: Tarcher
Manufacturer: Tarcher
Number Of Items: 1
Number Of Pages: 686
Publication Date: July 06, 1998
Publisher: Tarcher
Studio: Tarcher
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Customer Reviews
Average Rating: 
Rating:  - Excellent reference
I ordered this book to expand my writing business. In the first 20 pages of it I've already found practical things to implement...and a couple places I was headed in possibly the wrong direction. In skimming the rest of the book it's more of the same - totally applicable not only for expanding a business but equally valuable if you're STARTING a business. The other thing is while many books cover just one kind of business - the tips here could be used equally by pet services, accounting, writing ... Read More
Rating: - The only book you'll ever need!
As an M.B.A with a Marketing specialization, and having read tons of books on Selling and Marketing, I would recommend this book hands down for any one wanting to learn the basics, as well as to brush up their skills and become adept at selling their product or service. I am starting out on my own and this one book has proved very handy. The Edwards truly understand the nuances and difficulties of selling, especially for those on their own and and have analyzed some of the problems that typically ... Read More
Rating:  - Rubbish
Lots of talk about impractical business ideas and promotion methods. Hundreds of pages of empty talk.
Rating: - Marketing essentials for your small business.
Another great book for a small business looking to establish themselves and learn the essentials of marketing. Getting Business to Come to You focuses your attention on the most effective, low-cost methods of marketing and also gives very useful technical details on the process of creating your own marketing materials.
The four most effective, low-cost marketing methods are
1. Word of mouth. To have a business thrive and grow with only word of mouth marketing should be the ... Read More
Rating: - A wealth of information
This has got to be one of the best marketing books out there for small businesses. The authors really have a good understanding of what it's like to be starting out, and the mistakes that can be made -- and how to do it RIGHT instead!
My only complaint is it is a bit wordy at times. One good example serves the purpose, and we are given 5. So skim on once you get the point. There is a ton of meat here. Great great stuff. Well worth the money spent.
Edit: March 2008 - I have ... Read More
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