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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780814472491
Edition: 1st
ISBN: 0814472494
Label: AMACOM
Manufacturer: AMACOM
Number Of Items: 1
Number Of Pages: 288
Publication Date: 2004-06
Publisher: AMACOM
Studio: AMACOM
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Editorial Review:
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!
"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications
* quickly turn lackluster sites into ""perpetual money machines""
* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy
* avoid the top three blunders that can wipe out your sales
* convert up to 50% of online prospects into paying customers
* and more!"
Customer Reviews
Average Rating: 
Rating:  - How to write SPAM
After reading all the positive reviews for this book, I thought it was the perfect answer to helping me update my web copy skills -- turns out I should have been reading the negative reviews. This book teaches you how to sell like a truly slimy salesperson. Anyone who actually actively surfs the internet and is familiar with it will read her 'formulas' as just about as creepy as it gets, not to mention the kind of information one glazes over as blantant false advertising.
Two examples ... Read More
Rating:  - Web copy that sells
I was looking for advice on writing copy for postcard marketing and after reading "Web Copy that Sells" I was very surprised that Maria Veloso covered that in Chapter 6, the opt-in offer, but in a very limited way. I think Chapter 4, Crafting Your Copy connected best with me because that's the craft in which I would like best to succeed. The book is geared toward onling marketing I think since Ms. Veloso is so well versed in off-line marketing that many of the principles could be applied toward a ... Read More
Rating: - Fabulous info!
This book gets right to the point and gives really wonderful and complete information on how to write excellent web copy right off the bat. She really knows her stuff. There are a number of things here that I haven't found anywhere else, and even where the info was duplicated in another book, most likely they learned from her. I had good info before, she just ramped it up about three notches.
I highly recommend this book. I intend to use it to promote my book, Invited To The Light and ... Read More
Rating: - Every Marketing Copywriter Needs to Have this!
Great book! Dives into the pyschology of marketing copywriting. Shows you how to set up the structure of a marketing piece. (creating a need, filling the need with your product, etc.) Very helpful tid-bits and nuggets of information. Also has great email copywriting tips too. The perfect writing companion for any marketing copywriter. I read this before I became a copywriter and am so glad I did. It helps explain the underlying factors of why people buy--and how to manipulate the mind with well crafted ... Read More
Rating: - Bravo!
I love the way Maria not only lays everything out for you in a step-by-step method, but she also takes you on a journey of the psychology behind why people respond to direct marketing.
For people who want to use the itnernet to sell a product online, this book has it all. Furthermore...beyond just websales, it is a great and valuable book about direct marketing methods in general.
She knows her stuff. I found myself, taking notes on my kindle and highlighting numerous amounts ... Read More
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