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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Binding: Paperback
Dewey Decimal Number: 808.066659
EAN: 9780805078046
Edition: 3rd
ISBN: 0805078045
Label: Holt Paperbacks
Manufacturer: Holt Paperbacks
Number Of Items: 1
Number Of Pages: 368
Publication Date: April 04, 2006
Publisher: Holt Paperbacks
Release Date: April 04, 2006
Studio: Holt Paperbacks
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Editorial Review:
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
Customer Reviews
Average Rating: 
Rating:  - A maybe for aspiring copywriters, a no for practicing copywriters.
If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is rudimentary at best. I gave it three stars because a) basic information has its place and b) I didn't want to tarnish the rating. It was my mistake to buy it. If you're looking for a book to inspire award ... Read More
Rating:  - The Copywriters Handbook
This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great one.
Rashiid Abdullah
Your Focus Marketing Expert[...]
Rating: - Thorough and Informative
Bly covers everything! Not only will you master a new style of writing, you learn the business of writing, how to pitch yourself, and how to move pass a rejected proposal. It's Brilliant
Rating:  - a gift for a friend
this book was a gift to a friend, he said he really enjoyed reading it and it gave him some good tips.
Rating: - Great Resource for Copywriters
Bob Bly presents an excellent resource for anyone interested in copywriting and lays out all the basics to get your started. This book is well-organized and a tool I use often in my day to day writing assignments.
This book is essential for any copywriter's collection.
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