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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
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Binding: Hardcover
Dewey Decimal Number: 362.10688
EAN: 9780787984960
ISBN: 0787984965
Label: Jossey-Bass
Manufacturer: Jossey-Bass
Number Of Items: 1
Number Of Pages: 576
Publication Date: May 09, 2008
Publisher: Jossey-Bass
Studio: Jossey-Bass
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Editorial Review:
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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