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Focus Groups: A Practical Guide for Applied Research, Third Edition
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Binding: Plastic Comb
Dewey Decimal Number: 361.61068
EAN: 9780761920717
Edition: 3rd
ISBN: 0761920714
Label: Sage Publications, Inc
Manufacturer: Sage Publications, Inc
Number Of Items: 1
Number Of Pages: 320
Publication Date: April 26, 2000
Publisher: Sage Publications, Inc
Studio: Sage Publications, Inc
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Editorial Review:"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."
--Richard A. Krueger & Mary Anne Casey, from the Preface
This highly acclaimed book in its third edition includes the following updates and improvements:
- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.
- Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses.
- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.
- Budgeting how to more effectively budget for a focus group
- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
Customer Reviews
Average Rating: 
Rating:  - Review from a Focus Group Moderator
If you're looking for practical information that you can apply quickly, I suggest picking up this book. You'll flip through it time and again. As the owner of www.MyFocusGroupModerator.com, I see a lot of poorly written material. Krueger has done a good job in making this guide immediately impactful to the reader.
Rating:  - Helpful guide to focus groups
Kreuger and Casey's book provided helpful information for conducting focus groups to novice practioners. From room arrangement to recruitment, the guide covered all the basics.
Rating: - Focus groups
This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.
Rating: - User friendly - not research friendly
This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive ... Read More
Rating: - A superb research guide!
Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended ... Read More
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