eShop USA > Books > Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room
Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room
List Price: $12.95Our Price: $10.36 You Save: $2.59 (20%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 158
EAN: 9780743234481
ISBN: 0743234480
Label: Simon & Schuster
Manufacturer: Simon & Schuster
Number Of Items: 1
Number Of Pages: 224
Publication Date: November 01, 2003
Publisher: Simon & Schuster
Studio: Simon & Schuster
Accessories:
Related Items: Featured Listmania!
Editorial Review:
The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies for success in business and everyday life.
James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience:
• Find out how Carville's mother used a bass boat to "frame the debate" in
selling encyclopedias.
• Learn the War Room tricks for sharpening your message and delivering the perfect sound bite.
• Discover what success secret Hillary Rodham Clinton and Tom DeLay share.
• And much more.
Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.
Even if you fervently disagree with the party bias they tout proudly and often, you probably concur that Democratic political consultants Paul Begala and James Carville know what it takes to craft a winning strategy. In Buck Up, Suck Up... and Come Back When You Foul Up, the two lay out 12 of the rules they developed while separately and jointly masterminding some of the hottest political races in recent years. And with entertaining and enlightening behind-the-scenes anecdotes drawn from both effective and futile experiences along the campaign trail--most notably their work with Bill Clinton during his two presidential terms--Begala and Carville present a practical course that can be followed in business as well as politics. "If the audience you're trying to reach is smaller than the one hundred million voters we spend our time trying to reach," they write, "we believe these lessons are even more important because your target audience is even more sophisticated, even more interested, even more up-to-the-minute."
At first glance, some rules appear blatantly obvious ("Don't Quit," "Turn Weakness into Strength") and some intentionally controversial ("Kiss Ass," "Know How to Recover When You Really Screw Up"). But, in their explanations, the relevancy and potential application of each consistently comes through. For example, in "Frame the Debate," they note how Ronald Reagan controlled the agenda in his 1980 challenge to Jimmy Carter through early attacks on the incumbent's most unpopular policies--showing precisely why "military strategists know that most battles are won ... by the side that determines where, when and how an engagement is fought." Likewise, in "Know How to Communicate," they bring five tips (tell a story, be brief, be emotional, be unique, be relevant) to life by explaining how their use aided campaigns for Hillary Clinton, Tony Blair, and others. The result, while perhaps too profane for some and definitely not Republican-friendly despite its grudging acknowledgment of a few masterful GOP performances, is nonetheless uniformly readable and genuinely practical. --Howard Rothman
Customer Reviews
Average Rating: 
Rating:  - Awesome book
"Speed kills" my fellow Amazon readers; speed kills in business, in politics and in life. I read this book in 2002 and used the advice on how to recover from a blunder in 2006, a full FOUR YEARS LATER. The advice in here is priceless for anyone, but in my particular case as a manager, entrepreneur and business owner. Pulling it out and following the tactics listed helped me beat my competition before they even realized something happened, no sitting around, no sweat-soaked insomnia and no endless ... Read More
Rating:  - Left a bad impression
It has been quite some time since I read this book and my review may not be fair since I have lost respect for Carville due to his poor speech at the Speaker Series. Yet, my impression now is that the book was simplistic with few insights. Except for a reinforcement of common sense there is little need to read this book.
Rating: - Marketing for Marvels and Mavens
This is a must read for anyone who fancies themselves as a marketer. Common sense-based practicalities prevail in this quick, sharp and witty read.
There is just too much mediocrity masquerading as best practices. Here are two masters of communication who cut to the quick and leave an indelible impression.
Like a great caramel, this is a sticky, rich experience.
Rating: - Reviews by Nan Kilar and Bobby Miller
This is a book by authors who put reality before party. Still, I don't know who Carville thinks he's fooling when he describes George W. Bush as a buffoon; he knows better. Bush is playing a part that was scripted by some of the best scriptwriters in the business. And he's giving an academy award performance.
These two authors are right about one thing for sure. The Moral Majority elected and re-elected a man who epitomizes the word Christian. With the blood of thousands on his hands, the ... Read More
Rating:  - Yawn! More of the same dribble.
You'd think these guys would run out of ignorant statements and wildly inaacurate predictions. Not these two.
With a combined I.Q. equal to that of an orange dish rag, Begala and Carville offer nothing new, nothing interesting, and nothing compelling. Neither have for years.
If it were not for the accidental presidency of a piece of white trash named Willie Clinton, both of these guys would be flipping burgers.
Related Categories:
Recently viewed PC Hardware:
Sony VAIO VGN-T140P/L 10.6" Laptop (U/L/V Intel Pentium M Processor 733 (Centrino), 512 MB RAM, 40 GB Hard Drive, DVD-ROM/CD-RW Drive)
|
Remanufactured Toshiba Satellite A75-S226 Notebook PC (Intel Pentium 4 (3.06 GHz), 512 MB RAM, 60 GB Hard Drive, DVD-RW/CD-RW Drive)
|
HP Pavilion DV2620US 14.1-inch Entertainment Laptop (AMD Turion 64 Processor TL-58,2 GB RAM, 250 GB Hard Drive, Vista Premium)
|
Acer TravelMate 290 Laptop (1.4 GHz, 512 MB RAM, 40 GB Hard Drive, 802.11 b/g, DVD/CD-RW Combo)
|
HP Pavilion Media Center a1610n Desktop PC (AMD Athlon 64 X2 Dual-Core Processor 4200+, 1024 MB RAM, 250 GB Hard Drive, SuperMulti DVD Drive)
|
| |
 |
