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Creative Destruction: How Globalization Is Changing the World's Cultures
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Binding: Paperback
Dewey Decimal Number: 303.482
EAN: 9780691117836
ISBN: 0691117837
Label: Princeton University Press
Manufacturer: Princeton University Press
Number Of Items: 1
Number Of Pages: 192
Publication Date: March 01, 2004
Publisher: Princeton University Press
Studio: Princeton University Press
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Editorial Review:A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this strikingly original treatment of a fiercely debated issue, Tyler Cowen makes a bold new case for a more sympathetic understanding of cross-cultural trade. Creative Destruction brings not stale suppositions but an economist's eye to bear on an age-old question: Are market exchange and aesthetic quality friends or foes? On the whole, argues Cowen in clear and vigorous prose, they are friends. Cultural "destruction" breeds not artistic demise but diversity.Through an array of colorful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all. Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever--thanks largely to cross-cultural trade.For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance. Not all readers will agree, but all will want a say in the debate this exceptional book will stir.
Customer Reviews
Average Rating: 
Rating:  - Erica Anderson's Review of Tyler Cowen's Creative Destruction: How Globalization Is Changing the World's Cultures
Watch Video Here: http://www.amazon.com/review/R2SOP0F4GZGY9T Erica Anderson's review was made as part of a critical review assignment for the Fall 2008 Honors Colloquium on Creative Destruction at the University of Nebraska at Omaha, taught by Art Diamond. (The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
Rating: - Interesting Book
This book is about how globalization is *changing* world cultures, for better or for worse. One of Cowen's central arguments is that globalization creates less diversity between cultures but more between individuals. So should we be pro individualism or pro collectivism?
His last three chapters on Hollywood, Dumbing Down, and National Culture are the most memorable, and persuasive. I especially enjoyed the chapter on Hollywood. His explanation of how modern cinema is what it is was ... Read More
Rating: - Change is Constant
Tyler Cowen very adeptly reminds the reader that the world's regional cultures have never been static. What we think of as "native" art is really a product of global influence on a local population. So of course it seems silly to decry globalization as homogenizing cultures, when we understand that cultures have always interacted with each other. Indeed, what we are seeing with globalization is the increasing heterogenizing of cultures. Sure you see McDonalds almost everywhere, but you also see ... Read More
Rating:  - Camouflage for Corporatism
What happens when an economist steps outside of his field to don the hat of an armchair cultural anthropologist? Tyler Cowen's "Creative Destruction" is the result - a book that ignores global corporatism and the roles that states and their creations - i.e. corporations have played in corrupting free enterprise and free markets not only by attacking, usurping, and infiltrating the cultural programming centers of target nations: sport; entertainment including music, cinema, and televison; books and ... Read More
Rating: - Better than Hoan Chau's review
If you're at all interested in this book, ignore Hoan Chau's review. How does Cowen know Mexicans enjoy the choices available at Wal-Mart? Simple, they shop there and keep it in business. You don't have to like Wal-Mart (I sure don't) to recognize that it doesn't coerce anyone into its store. In an impoverished country like Mexico, it brings in more goods at lower prices than were previously available, thus improving people's standard of living.
On creativity: Cowen isn't writing a ... Read More
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