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Global Marketing Strategies
Price: $34.95 Prices subject to change.
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Binding: Hardcover
EAN: 9780618310593
ISBN: 0618310592
Label: Houghton Mifflin Company
Manufacturer: Houghton Mifflin Company
Number Of Items: 1
Number Of Pages: 613
Publication Date: 2004-01
Publisher: Houghton Mifflin Company
Studio: Houghton Mifflin Company
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Editorial Review:Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout—plus information on emerging markets, e-business, and new technologies. A separate casebook is updated annually.
Customer Reviews
Average Rating: 
Rating:  - Used in MBA program for International Marketing
We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
Rating:  - Global Marketing Strategies Jeannet & hennessey
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
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