eShop USA > Books > Fresh Air: Marketing Gurus on Radio
Fresh Air: Marketing Gurus on Radio
List Price: $13.95Our Price: $12.55 You Save: $1.40 (10%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 380
EAN: 9780595376582
ISBN: 0595376584
Label: iUniverse, Inc.
Manufacturer: iUniverse, Inc.
Number Of Items: 1
Number Of Pages: 111
Publication Date: November 24, 2005
Publisher: iUniverse, Inc.
Studio: iUniverse, Inc.
Related Items:- Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
- No Static: A Guide to Creative Radio Programming
- The Radio Producer's Handbook
- The Radio Station, Seventh Edition: Broadcast, Satellite & Internet
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- see more
Featured Listmania!
Editorial Review:
The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?
Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.
Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.
Customer Reviews
Average Rating: 
Rating:  - Excellent book, highly recommended
Mark Ramsey has forgotten more about great radio than most people will ever know. That includes me as well.
Smart guy, well written and a reality check for radio rats.
Mark also writes a very compelling blog that should be mandatory reading for all radio execs.
Rating:  - Quick read
This book is a quick read, and contains some useful marketing ideas for radio from various marketing "experts", mainly outside the broadcast industry. The chapters are all quite short and don't get into much depth about any specific topic, but the book does provide a quick snapshot of marketing ideas for the radio business.
Rating: - Challenging and Thought Provoking
Ramsey's interviews challenge radio managers to think about radio's future and opportunities. It is an excellent read and should be in the bag for anyone whose livlihood is linked to the ongoing prosperity of commmercial radio. The book will cause some readers to say "what do I do now". I think that is the point: to reinforce the need to think about and confront the future now while radio still has the incumbent position of reaching 97% of the public every week.
Rating: - Only read this book if you want to learn something
For those of us who love radio and the magic of auditory imagination, it is troubling to watch many in the radio industry act like a lost red-headed step child wandering aimlessly through the supermarket. Such children wonder how it could be that they lost their parents, and can think only of returning to the safety and security of the world that mom and dad provide.
Post deregulation, post satellite radio, post iTunes, pre HD radio, pre WiMax, pre cell phone streaming, and pre Whatever ... Read More
Related Categories:
| |
 |
