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Understanding Popular Culture
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Binding: Paperback
Dewey Decimal Number: 306.4
EAN: 9780415078764
Edition: 1
ISBN: 0415078768
Label: Routledge
Manufacturer: Routledge
Number Of Items: 1
Number Of Pages: 206
Publication Date: August 01, 1989
Publisher: Routledge
Studio: Routledge
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Editorial Review:
What is popular culture? How does it differ from mass culture? And what does popular "text" reveal about class, race, and gender dynamics in a society? In this bestselling work, Prof. Fiske takes a new approach to studying cultural artifacts.
Customer Reviews
Average Rating: 
Rating: - True intellectual at work
Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written ... Read More
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