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Sway: The Irresistible Pull of Irrational Behavior
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Binding: Hardcover
Dewey Decimal Number: 155.92
EAN: 9780385524384
Edition: 1
ISBN: 0385524382
Label: Doubleday Business
Manufacturer: Doubleday Business
Number Of Items: 1
Number Of Pages: 224
Publication Date: June 03, 2008
Publisher: Doubleday Business
Release Date: June 03, 2008
Studio: Doubleday Business
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Editorial Review:A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
Customer Reviews
Average Rating: 
Rating:  - Sway Is Okay
SWAY has been described as a fun, quick read; a book based on the authors' argument that irrational behavior is fueled by loss aversion, diagnosis bias, and the "chameleon effect." Although somewhat entertaining, I wondered about other factors that also influence irrational behavior.
As an example, when the so-called "most experienced and accomplished pilot in the world" irrationally lifts off without takeoff clearance, Neil Weinstein's research regarding "optimistic bias" came to mind ... Read More
Rating:  - Fooled by Stubbornness
If you like to say "Wow", "Cool", "Check that out", "Way cool", "Silly humans" when you read, then get Sway.
The story the Brafman Brothers tell shall bring these words from you.
Well-written, the Brafmans thoughts flow from one chapter into the next. The page count and tight writing reveals high intellects in Ori and Rom.
You can read through this book in one sitting.
Rating: - Engaging Look At What SWAYS Our Thinking
I truly enjoyed Ori Brafman's last book The Starfish and the Spider so I was excited to read his latest work. This book didn't disappoint.
Given what I do for a living I am always fascinated with what makes people tick. SWAY is an engaging book that helps the reader understand the incredibly powerful undercurrent that influences our thinking and ultimately how we may make (good and bad) decisions.
The book is packed full of excellent stories which compliment and enhance the ... Read More
Rating: - To err is Human....To change the error of your ways Divine.
I consider myself a super savvy chick. Someone who is shrewd and together.
But sometimes my own conduct makes me go, 'what the heck was I thinking ?'
I belong to Mashable.com's book club and received Sway last month.
Its a quick amusing and eye opening read. And it had such an impact that I reference it quite a lot lately.
It made me see in several key places where my decision making was faulty and leading me down paths to folly and failure.
Few books can change your worldview. ... Read More
Rating: - Irrational behavior
Illogical behavior is the norm, we all do it and we are all susceptible to it. In 'Sway' Ori Brafman walks through a collection of studies which single out and attempt to explain the reasoning behind our irrational behaviors: social pressure (value of dissent), chameleon effect (golden halo), swamp of commitment, first-impression bias, and a few others. Not surprisingly, many other authors have already extensively explored most of these behaviors - there is little new research in the book. 'Sway' can serve as ... Read More
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