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Marketing Strategy
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Binding: Paperback
Dewey Decimal Number: 380
EAN: 9780324201406
Edition: 3
ISBN: 0324201400
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 648
Publication Date: April 06, 2004
Publisher: South-Western College Pub
Studio: South-Western College Pub
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Editorial Review:
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.
Customer Reviews
Average Rating: 
Rating:  - I could not read it!
Yes, I could not read this book.
I bought it from Amazon and it wasn't delivered.
Disappointing.
The 1 only star is symbolic of this disappointment.
Rating:  - Clear and Succinct
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy ... Read More
Rating: - What a great text!
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
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