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Professional Design Techniques with Adobe Creative Suite 3
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Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780321495693
Edition: 1
ISBN: 0321495691
Label: Adobe Press
Manufacturer: Adobe Press
Number Of Items: 1
Number Of Pages: 400
Publication Date: December 27, 2007
Publisher: Adobe Press
Studio: Adobe Press
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Editorial Review:
Adobe Creative Suite 3 Design Standard brings together under one roof the tools that design professionals use on a daily basis. Designing in an integrated environment results in greater efficiency and streamlines the development of flexible designs. In this book, author and distinguished designer Scott Citron leads designers of all kinds through the ins and outs of working with the components in the suite. With an easy, engaging style, Scott takes a designer's approach to address the complexities of using multiple tools to perform a variety of tasks, and focuses on important principles that can be applied to working in all the programs. Part inspiration and part how-to, each chapter contains a full project to help cement these principles, complete with steps and full-color illustrations. Project files are included on the accompanying Web site so that readers can follow along and recreate each project. Whether an aspiring designer or a practicing professional, anyone who is interested in learning to use good design techniques with Adobe Creative Suite 3 will come away with a solid foundation in this extraordinary suite of creativity tools.Professional Design Techniques with Adobe Creative Suite 3 shows you how to:• Choose the right design tool for the job
• Use automation to cut down your production time
• Use typefaces effectively and set type like a professional
• Work smartly with color-critical projects and complement your projects with kuler
• Create stunning artwork and packages for CDs, letterhead, invitations, and more
• Give structure to magazine and newspaper layouts with columns, guides, and grids
• Create interactive PDFs with video, audio, rollover buttons, and links
TABLE OF CONTENTS
Introduction
1 Getting Started
The Principles of Graphic Design
Use Grids to Add Structure
Starting Your Design
Organizing Your Work with Adobe Bridge
Creative Suite 3 Preferences
In Conclusion
2 Creating Effective Typography
Introduction to Using Type
Creating the Pattern Art
Adding Dimension and Lighting in Photoshop
Putting It Together in InDesign
Formatting Your Text
Choosing Compatible Type
Preparing Text for Formatting
Final Formatting and Adjustments
Typesetting with Adobe Illustrator
Project Wrap-Up
3 Designing a Corporate Identity System
What Is a Logo?
How to Develop a Logo: A Quick Case Study
Choosing the Right Design Tool
Creating Your Logo in Illustrator
Laying Out Business Cards in InDesign
Creating Letterhead and Envelopes
Laying Out Envelopes and Labels
Project Wrap-Up
4 Creating Newsletters and Forms
What Makes a Good Newsletter?
Paper Newsletter Preproduction Checklist
Developing the Newsletter
Work Smart with Styles
The Zen of Baseline Grids
Adding Interactivity
Working with Graphics
Charts, Forms, and Tables
The Acrobat 8 Professional Component
Project Wrap-Up
5 Designing Magazines and Newspapers
What Makes Great Magazines and Newspapers?
Let’s Design a Magazine
Setting Up the Document
Adding Footers
Choosing a Color Palette
Beginning the Layout
Pouring Copy
Project Wrap-Up
6 Books and Longer Documents
What Makes a Good Book?
How to Begin Designing a Book
The Strategy of Working with Long Documents
Using the Book Panel
Synchronizing Styles
Adding Object Styles
Styles in Sequence
Automating Folios and Headers with Text Variables
Cruise Control: Automated Tables of Contents
Mass Production: Preflight, Packaging and Exporting a Book
Keep It Organized and Back It Up
Project Wrap-Up
7 Designing Annual Reports
Creating a Custom Workspace
Numbering and Section Starts
A Tasty Cover: Using Live Paint
Focus on What’s Important in Images
Documents as Artwork
Maximum Flexibility: Smart Objects and Smart Filters
Importing and Formatting Spreadsheet Files
Project Wrap-Up
8 The Personal Portfolio and Interactive PDF
Why PDF When We Have the Web?
Exploring Interactivity in PDFs.
Exploring Distribution Strategies
Getting Started with Interactive Options in InDesign
Using Bookmarks to Create Destinations
Creating Buttons and Setting Button Options
Adding Visual Feedback with Button States
Adding Hyperlinks
Adding to the Experience with Movies
Saying It with Sound
Exporting the Finished PDF
Project Wrap-Up
9 Making Your Workflow Work
What Makes a Successful Print Project?
Begin the Beguine
Designing a CD Package
Setting Up the Front Panel
Designing the Front Panel
Designing the Tray Card
Creating the CD Label
Proofing Your Work
Project Wrap-Up and Conclusion
Customer Reviews
Average Rating: 
Rating:  - A pleasure to read and absorb
Scott's handling of design and the Adobe Creative Suite is demonstrated page after page throughout this book. It is a welcome pleasure to read a computer book that was designed as well as it was written.
Rating: - Defining Product
From Adobe Press, this soft cover format book defines it's self in one of those areas between a great design magazine and a handy educational tool. The book itself breaks chapters out by project work rather than product. This is more inline with what I require as a digital based graphics designer. I am not about to use an illustrator project book, but rather one that targets a project like what I am involved with to use as a resource.
The chapters are the ubiquitous "Getting Started" (great ... Read More
Rating:  - You call yourself a Pro?
Pah!...Encouraging people to learn but the concept of helping reader to truly understand the method on 'how those truly happens' is a 0. Scott has been living in his own world long enough for not to understand how to help readers truly understand what his instruction are. People buy professional book to get professional result with professional guidance. But this, is filled with POOR method of explanation on how to achieve those result. Professional advice: If you're a beginner, you will never understand ... Read More
Rating:  - Good starting point
Scott Citron's book offers in a nutshell a lot of information on very different graphic projects. It offers most of the basic information you need to make graphic projects work.
Rating: - Excellent book...great concept!
This book is a nice blend of design principles and software tips...and well-written to boot. This book is not a tutorial on how to use InDesign. Instead, it provides first-rate guidance on how to use the Creative Suite components together, with advice on which tool is best for which job. Also, it is a rare opportunity to "peek inside the head" of a talented designer and see what processes he goes through to arrive at the end result. Overall, an excellent book. I'll be recommending this to people in my InDesign, ... Read More
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