United States

eShop USA > Books > On Being Certain: Believing You Are Right Even When You're Not

On Being Certain: Believing You Are Right Even When You're Not


On Being Certain: Believing You Are Right Even When You're Not  
List Price: $24.95
Our Price: $16.47
You Save: $8.48 (34%)
Prices subject to change.

10 used from $14.64
33 Thirdparty New from $13.96


Availability: Usually ships in 24 hours

Click here for lowest price offers




Binding: Hardcover
Dewey Decimal Number: 153.4
EAN: 9780312359201
ISBN: 0312359209
Label: St. Martin's Press
Manufacturer: St. Martin's Press
Number Of Items: 1
Number Of Pages: 272
Publication Date: February 05, 2008
Publisher: St. Martin's Press
Release Date: February 05, 2008
Studio: St. Martin's Press


Related Items: Featured Listmania! Editorial Review:

You recognize when you know something for certain, right? You "know" the sky is blue, or that the traffic light had turned green, or where you were on the morning of September 11, 2001--you know these things, well, because you just do.In On Being Certain, neurologist Robert Burton challenges the notions of how we think about what we know. He shows that the feeling of certainty we have when we "know" something comes from sources beyond our control and knowledge. In fact, certainty is a mental sensation, rather than evidence of fact. Because this "feeling of knowing" seems like confirmation of knowledge, we tend to think of it as a product of reason. But an increasing body of evidence suggests that feelings such as certainty stem from primitive areas of the brain, and are independent of active, conscious reflection and reasoning. The feeling of knowing happens to us; we cannot make it happen.Bringing together cutting edge neuroscience, experimental data, and fascinating anecdotes, Robert Burton explores the inconsistent and sometimes paradoxical relationship between our thoughts and what we actually know. Provocative and groundbreaking, On Being Certain, will challenge what you know (or think you know) about the mind, knowledge, and reason.


Customer Reviews
Average Rating:  out of 5 stars

Rating:  out of 5 stars - Great book
This is the challenge to 'certainty' (>>the kind of 'certainty', that is very familiar to religious and fanatic people<<) from the direction of SCIENCE (and not just philosophy) that has long been overdue.

And also it's like a shout out from the conscience of science to us scientists and the normal person from the street who has (maybe) never thought about what science does, and that message is:
"1.) Keep in mind, what 'certainty' means in science!
2.) Don't over -estimate/ ... Read More



Rating:  out of 5 stars - cdc444 got it wrong
On Being Certain started out moderately interesting but at page 52 I hit a severe snag. When an author gets something I know about so totally wrong (or is being gratuitously nasty) I find I cannot trust what he says about things I don't know so much about. The comment that B.F. Skinner wanted to raise people like veal is so totally absurd I couldn't finish the book and will be returning it to Amazon for a refund.



Rating:  out of 5 stars - Entertaining and Interesting, but...
I am always slightly annoyed when a book is not about what is is supposed to be about. A few chapters of this book - those towards the end - are on why the feeling of certainty is just that: a feeling. This leads the author to some interesting discussions about how the 'feeling of certianty (a feeling though it is) is something that tends not to be subject to reason, but owes more to emotion. The author also goes into some really interesting thoughts about evolutionary reasons why the feeling of certainty ... Read More



Rating:  out of 5 stars - On Being Certain
A fun and informative read. Robert Burton informs,presenting factual and ironic detail of the brain an our behavoral responses to external and internal memory. Recomended for students of psychycolgy, marketing and those interest in broadening their understanding of human behavior.



Rating:  out of 5 stars - It's Not What You Know it's Whether You Really Know It
I think my title above gets to the substance of Dr. Burton's narrative. How do we know what we know? Dr. Burton posits that the feeling of knowing is a necessary biological function required to allow humans to contemplate thought and take action. In other words, there has to be some reward for a person to think about and know what they are concluding and this reward comes in the feelings of knowing, certainty and correctness. The problem is that the feeling is not always corroborated by the facts. How ... Read More


Related Categories:


Recently viewed VHS:


The Hours
The Hours
WWE Royal Rumble 2002
WWE Royal Rumble 2002
Little Nemo: Adventures in Slumberland
Little Nemo: Adventures in Slumberland
People Vs Larry Flynt
People Vs Larry Flynt
Saturday Night Live - The Best of Eddie Murphy
Saturday Night Live - The Best of Eddie Murphy


Books

  Arts & Photography
  Biographies & Memoirs
  Business & Investing
  Children's Books
  Comics & Graphic Novels
  Computers & Internet
  Cooking, Food & Wine
  Engineering
  Entertainment
  Gay & Lesbian
  Health, Mind & Body
  History
  Home & Garden
  Horror
  Law
  Literature & Fiction
  Medicine
  Mystery & Thrillers
  Nonfiction
  Outdoors & Nature
  Parenting & Families
  Professional & Technical
  Reference
  Religion & Spirituality
  Romance
  Science
  Science Fiction & Fantasy
  Sports
  Teens
  Travel