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Forever Cool: How to Achieve Ageless, Youthful, and Modern Personal Style
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Binding: Paperback
Dewey Decimal Number: 391
EAN: 9780307405319
Edition: First Clarkson N. Potter Ed
ISBN: 0307405311
Label: Clarkson Potter
Manufacturer: Clarkson Potter
Number Of Items: 1
Number Of Pages: 256
Publication Date: October 02, 2007
Publisher: Clarkson Potter
Release Date: October 02, 2007
Studio: Clarkson Potter
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Editorial Review:
Each year, 75 million baby boomers spend $100 billion on clothes—but you’d never know it to look at them. Alarmed by the fashion faux pas of her fellow fifty-plus peers, style consultant Sherrie Mathieson set out to help them update their personal style yet remain age-appropriate. While her theory is to skip formulas and mix it up, she counsels her boomer brethren to avoid trying too hard (Ladies, what’s worn in Vegas, stays in Vegas; guys, flowered shirts are so Beach Boys).She presents stylish, contemporary twists to classic looks (a simple, sleekly cut black suit is punched up with stacked silver jewelry; a graphic skirt adds panache to a solid-color sweater set; a pair of men’s khakis is driven out of dullsville with a black linen shirt).Each page pictures an unfortunate “never cool” ensemble and beside it a “forever cool” rendition. Whether her stuck-in-a-fashion-rut real-life people are sporting sad accessories, underage looks, problem prints, or predictable pieces, Mathieson takes on all of them with kindhearted candor and breathes new life into their attire.From work attire to special-occasion outfits for evening, the beach, the gym—even the ski slopes!—Sherrie Mathieson has fresh-looking fashion fixes for any boomer who is ready to ramp up his or her clothes savvy.
Customer Reviews
Average Rating: 
Rating:  - How to Look Old is What This Should Be Called
I'm 41 and I haven't thought about fashion in years. I've recently been inspired to care about clothes and makeup again but I found myself in an interesting situation. I found certain things that I liked and wondered "Am I too old to wear that?" So, I picked up this book and "The Grown Up Girl's Guide to Style."
I think Mathieson had the right idea but really? Her ideas of cool still look old to me. Perhaps it's because, though she mentions women in their 40s here and there, all of ... Read More
Rating:  - Forever Cool
Forever Cool is just what the doctor ordered for Seniors and really for anyone over 45ish. Especially great for the older male generation who insist on walking around in their ankle legnth socks and sandles,while sporting a too tight wide striped polo type shirt.
I Saw Sherrie Mathieson on the retirement chanel and as a stylist myself who for some reason finds styling for men alot more tricky,the before and after pics I felt were very helpful.I share it with my own clients. Humorously written, ... Read More
Rating:  - I was disappointed
This book is full of pictures, but lacks much explanation, and has virtually no recommendations on brands/colors/etc. Greatest emphasis is on clothes. Next year when styles are different, it won't be relevant, anyway. I won't keep this book. Not nearly as good as "How Not To Look Old" by Charla Krupp.
Rating: - It's a great book if you are 80 and over
This is a great book for the ageless grandma and grandpa. There are some great pictures but no clue to where to buy them other than a general store listing in the back of the book.
A much better book to pick up is "How not to look old" by Charla Krupp.
Rating: - Great 'after' photos using Real women over 40
Great book, even though I'm not in this age group yet, I found the tips useful for all age groups. What did I love about this book?
1. Not boring. There are tons of photos and all the 'tips' are very succinct.
2. Tons of 'Before' and 'After' photos. With the 'After' showing how women and men over 40 could dress beautifully.
3. Uses REAL people, not runway models. It's important for the average person with figure flaws to know how to flatter themselves with the right shape, ... Read More
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