eShop USA > Books > Media Literacy: Keys to Interpreting Media Messages Third Edition
Media Literacy: Keys to Interpreting Media Messages Third Edition
List Price: $32.00Our Price: $28.80 You Save: $3.20 (10%)Prices subject to change.
Availability: Usually ships in 24 hours
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Binding: Paperback
Dewey Decimal Number: 302.23
EAN: 9780275992583
Edition: 3
ISBN: 0275992586
Label: Praeger Paperback
Manufacturer: Praeger Paperback
Number Of Items: 1
Number Of Pages: 512
Publication Date: November 30, 2007
Publisher: Praeger Paperback
Studio: Praeger Paperback
Related Items:
Editorial Review:
One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. To that end, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication--print, photography, film, radio, television, and interactive media. Since the first edition of this text was published in 1995 and the second in 2001, much has happened in the world of media. This new, third edition addresses those changes in particular. It also includes: conceptual revisions, current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text. Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media. Part III offers a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate.
Customer Reviews
Average Rating: 
Rating: - This book provides instant media-savvy
If you've ever wondered about the media (who owns it, where it's produced, how it's controlled, etc.) this is the book for you! It's full of interesting facts about the world of mass media, and is written in an interesting way!
Related Categories:
| |
 |
