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Exploring the Hospitality Industry
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Binding: Paperback
Dewey Decimal Number: 647.94023
EAN: 9780132437660
Edition: 1
ISBN: 013243766X
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 504
Publication Date: May 12, 2007
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Review:
Exploring the Hospitality Industry offers broad coverage of the hospitality industry all in an easy-to-read, conversational style that is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. Each chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field. Reader-friendly strategies make material meaningful and involve readers as they explore the excitement and trends in this ever-growing industry. Explores all areas of the hospitality industry including unique chapters on club management, attractions, and recreation and assemblies and event management. Emphasizes a real-world connection using features such as: Introducing Industry Practitioners and Corporate Profiles. The hospitality industry.
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