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Principles of Marketing, 12th Edition
List Price: $184.00Our Price: $142.66 You Save: $41.34 (22%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780132390026
Edition: 12
ISBN: 0132390027
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 736
Publication Date: March 09, 2007
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Review:
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Customer Reviews
Average Rating: 
Rating:  - Good Seller
The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.
Rating: - One of the best books in Marketing
I think Principles of Marketing, 12th Edition (Purchased on 02/19/2008)
is one of the best book which been tought at the universities
Rating:  - Future Marketing
This book has an awesome collection from various marketing methods and in depth of understanding of situations marketing strategies. Author is renowned in the area of business in schools and practice. I am concerned about the future trusted community based marketing, the concepts remain same but the usage of marketing is totally dependent on how fast, accurately you are building a virtual marketplace is the key factor and can't be ignored. These days the concepts are already achieved among web 2.0 ... Read More
Rating: - Help Full
This is a very helpful book, very easy to understand, some time gets very boring, Over all it flows very smoothly.
Rating: - Outstanding Book
This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.
The book methodically, ... Read More
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