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Viewpoint: An Introduction to Travel, Tourism, and Hospitality (4th Edition)
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Binding: Paperback
Dewey Decimal Number: 338.479102373
EAN: 9780130987877
Edition: 4
ISBN: 0130987875
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 414
Publication Date: June 23, 2002
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Review:
Unique in its exploration of the fields of transportation, travel, tourism, and hospitality as a whole industry, this book features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field—based on the author's extensive experience as a member of the training department in the world's largest travel organization. Content reflects the changes and challenges facing the industry as a result of Sept. 11. Internet problems in each chapter give readers practice with real industry resources. Contains real-life examples of products, services, and organizations; realistic mini-case scenarios; figures, maps, tables, and photographs, many in color; and quick-reference appendices. Places and People—Destination Geography. The North American Aviation System. Airports—Gateways to the World. The International Experience. Travel by Rail. Travel by Road. Cruising. Travelers at Rest—The Hospitality Industry. Touring the World. Meetings and Incentives. Marketing, Sales, and Services. Careers. For those considering a career in transportation, travel, tourism, or hospitality; for travelers wanting to know more about the operation of the industry; and for industry employees who need to know how it all fits together.
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