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International Business: Cases and Exercises
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Binding: Paperback
Dewey Decimal Number: 337
EAN: 9780130661050
Edition: 1st
ISBN: 0130661058
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 181
Publication Date: July 15, 2002
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Review:
This casebook provides readers with an application-oriented approach to learning international business, allowing them to apply text material to problems relevant to global business activities. A nine-part organization groups cases and exercises into basic themes and various aspects of international business under the headings of: the environment of international business; international trade issues; the global monetary system; international strategy and alliances; international marketing; import/export, location decisions, global manufacturing; international human resource management and culture; international finance, accounting, and taxation; and ethics in international business. For individuals interested in the issues and ideas of international business.
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