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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) (Interactive Technologies)
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Binding: Paperback
Dewey Decimal Number: 303.4834
EAN: 9780123735584
ISBN: 0123735580
Label: Morgan Kaufmann
Manufacturer: Morgan Kaufmann
Number Of Items: 1
Number Of Pages: 336
Publication Date: March 28, 2008
Publisher: Morgan Kaufmann
Studio: Morgan Kaufmann
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Editorial Review:
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. Presents criteria for selecting the most appropriate metric for every case
Takes a product and technology neutral approach
Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
Customer Reviews
Average Rating: 
Rating: - Know your chi-square from your confidence interval
Measuring the User Experience is a good resource for practitioners who aren't well versed in making their user studies hold up statistically. Even if you're focused on qualitative usability tests with small numbers of participants, it's important to be aware of what you're not testing. The book also includes useful advice on judging nonverbal and emotional feedback from participants, and presenting results clearly to stakeholders.
Rating: - My new favourite reference book
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book ... Read More
Rating: - Most comprehensive book I've found about measuring usability
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!
I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!
In my opinion, ... Read More
Rating: - a "must have" for usability practitioners
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro ... Read More
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