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Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)
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Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780073080154
Edition: 8
ISBN: 0073080152
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 733
Publication Date: March 28, 2005
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin
Accessories:
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Editorial Review:
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Customer Reviews
Average Rating: 
Rating:  - Not For sale in North America
I purchased this book under the impression that it was the 8th ed, which is was. However, it is the International Edition that is not even available for sale in North America (it even says it on the back cover). So, buyer beware it is not the same book as the regular 8th Edition!
Rating: - Comprehensive overview of marketing fundamentals!!!
This book was actually used as a textbook for an online course Essentials of Marketing. The marketing fundamentals are divided into 5 parts; (i) Initiating the Marketing Process, (ii) Understanding Buyers and Markets, (iii) Targeting Marketing Opportunities, (iv) Satisfying Marketing Opportunities and (v) Managing the Marketing Process.
Part I lays the foundation for the entire book, explaining what marketing and strategic marketing process are, and relate the importance of environmental, ... Read More
Rating:  - Easy read
This is a great marketing and management book, easy to read, up to date examples and study cases. The website also provides videos of the cases if you don't like to read.
Rating:  - Marketing book
The book was received in great condition. There was no CD in it as I expected, but the overall purchase was very pleasant. Thank you.
Rating: - Excellent Overview of marketing for undergrads
This book is an excellent resource for undergraduate marketing classes. The teacher materials (videos and cases) are solid and interesting. I have used this textbook for several years with great success.
I would like to see a bit more work in the book on B2B E-Commerce, which is so important as a business driver today.
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