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Student CD-ROM to accompany Marketing
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Binding: CD-ROM
Dewey Decimal Number: 380
EAN: 9780072828887
Edition: 8
ISBN: 0072828889
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Publication Date: May 26, 2005
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin
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Editorial Review:
This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.
Customer Reviews
Average Rating: 
Rating: - College textbook for domestic Marketing
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
Rating:  - Marketing Fluff!
It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.
But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph ... Read More
Rating:  - Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.
This book is optional but you will find how valuable it is for studying for your tests.
Rating: - Effective learning approach
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.
Rating: - Marketing text
It's a great book because of it's extensiveness.
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