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Marketing with Student CD-ROM and PowerWeb
Price: $182.29 Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 380
EAN: 9780072553390
Edition: 7
ISBN: 0072553391
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 768
Publication Date: July 02, 2002
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin
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Editorial Review:
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Customer Reviews
Average Rating: 
Rating: - College textbook for domestic Marketing
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
Rating:  - Marketing Fluff!
It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.
But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph ... Read More
Rating:  - Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.
This book is optional but you will find how valuable it is for studying for your tests.
Rating: - Effective learning approach
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.
Rating: - Marketing text
It's a great book because of it's extensiveness.
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