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Management: The New Competetive Landscape
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Binding: Hardcover
Dewey Decimal Number: 658
EAN: 9780072538656
Edition: 6th
ISBN: 0072538651
Label: Mcgraw-Hill (Tx)
Manufacturer: Mcgraw-Hill (Tx)
Number Of Pages: 585
Publication Date: January 01, 2004
Publisher: Mcgraw-Hill (Tx)
Studio: Mcgraw-Hill (Tx)
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Editorial Review:
Management: The New Competitive Landscape, by Bateman and Snell, has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost. Bateman and Snell's: Management: The New Competitive Landscape, 6e has always been about a series of "firsts": first to have a chapter on diversity, first to devote a section to the environment, and first to relate a "bricks and clicks" theme to explain the challenges of managing in a New Economy. This new edition is no exception with the expansion of such timely topics as ethics and technology.
Management: The New Competitive Reality, 6e shows how managers must utilize the classic principles of management in combination with the practices of the "New Economy" to achieve managerial goals. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme amongst all principles of management texts - how to manage in ways that deliver results. ver results.
Customer Reviews
Average Rating: 
Rating:  - Book is great, but no CD!!
I bought this book online because it said that it was in great condition, and there was a CD with it, but when I got it the CD wasn't included!! I want my CD!!!
Rating:  - Pedagogical Excellence!
This book is unique in its pedagogical approach. Other management textbooks are just characterized with sound theoretical depth and textual density. However, "Management: The New Competitive Landscape" is distinguished by the capability of its authors to seamlessly blend the theoretical concept with practical, real-life advice using an exceptionally engaging conversational style. Holding a bachelor's degree in business administration as well as an MBA in Management, I completed several management ... Read More
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