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The New Age of Innovation: Driving Cocreated Value Through Global Networks
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Binding: Hardcover
Dewey Decimal Number: 658.4012
EAN: 9780071598286
Edition: 1
ISBN: 0071598286
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 304
Publication Date: April 08, 2008
Publisher: McGraw-Hill
Studio: McGraw-Hill
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Editorial Review:From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for
- Redesigning systems to co-create value with customers and connect all parts of a firm to this process
- Measuring individual behavior through smart analytics
- Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
- Treating all involved individuals--customers, employees, investors, suppliers--as unique
- Working across cultures and time-zones in a seamless global network
- Building teams that are capable of providing high-quality, low-cost solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
Customer Reviews
Average Rating: 
Rating: - Two simple equations have some serious strategic consequences
Hamel and Prahalad made us think about the core competences of organisations. Now, Prahalad and co-author Krishnan introduce us to two new equations for a world that will be driven by co-creation and global networks. In their recent book 'The new age of innovation' they describe what R=G and N=1 will mean for your organisation.
Profs. Prahalad and Krishnan describe how individual corporations have been aggregating the needs of consumers and mass produced products and services for them ... Read More
Rating: - Lots of good ideas, just formatted oddly.
This book is an odd one. I liked the content, and the ideas presented. In fact, I forwarded several of the ideas and examples found in the book to my corporate office for consideration. The problem is, for some reason, the book reads choppy. It jumps from one company to another, citing examples of what they are doing in relation to the thesis, but these citations lack depth.
Still, there are stellar ideas inside this book. The only problem is that one has to continually cherry ... Read More
Rating:  - Comprehensive, not about innovation and falls short in several areas
The New Age of Innovation is good but miss-titled. This is not a book about how to be innovative. Rather the book advances an idea that all companies must face a world where they deal with customers individually and get their resources globally. The authors drive this home in a mantra of N=1 (there is one customer) and R=G (your resources are global). The N=1 R=G idea is cute and it is used throughout the book,but as you read the book N=1 R=G becomes the rational for everything and therefore nothing. ... Read More
Rating:  - How to prosper in the "N = 1 and R = G" world
I have read and then reviewed all of C.K. Prahalad's previous books and thus was especially interested in reading this book, co-authored with M.S. Krishnan. As they explain in the Introduction, "We view innovation as shaping consumer expectations as well as responding continually to the changing demands, behaviors, and experiences pf consumers. We must do this by accessing the best talent and resources available anywhere in the world. These two ideas must be connected - the resources of many to satisfy ... Read More
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