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The Whole Brain Business Book
List Price: $24.95Our Price: $16.47 You Save: $8.48 (34%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 650.13
EAN: 9780070284623
Edition: 1
ISBN: 0070284628
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 334
Publication Date: February 01, 1996
Publisher: McGraw-Hill
Studio: McGraw-Hill
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Editorial Review:
The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ``brain rut'' because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles--to create and manage Whole Brain Teams--and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ``whole brain'' orientation to thrive and profit in times of chaos--and it will help them to do the same.
Customer Reviews
Average Rating: 
Rating:  - Spurred my burning interest in understanding the world's most powerful portable thinking machine located between my two ears!
'The Creative Brain' was my first brain book that helped me to understand my learning, thinking & decision making preferences - my brain dominance, to be precise. It came with a valuable proprietary personal assessment tool, the Herrmann Brain Dominance Instrument (HBDI). I felt very good after learning about my scored results (from the author's outfit in the United States) with the tool, which eventually allowed me to exploit my capabilities - & to overcome my limitations - in both professsional ... Read More
Rating:  - Too Simple
Details in the the explaination & implication as a Sales & Marketing is too simple as a Sales Person.
Rating: - Herrmann's Brain Dominance Instrument: A New Way of Thinking
Ned Herrmann's book, "The Whole Brain Business Book", deserves a five star rating. Herrmann has written an excellent book, I only wish I had read it seven years ago when I first ventured out in the world to start my own business. It is a must read for anyone who is planning on starting their own business, has a startup business, or has decision making responsibilities in an organization. The Whole Brain Business Book is very easy to read and is written in a very instructive manner. The author ... Read More
Rating: - A "must read" for any business person!
Ned Herrmann's Whole Brain Business Book is one of the most useful business books to appear in a decade. Use of the whole brain model to align people's thinking style preferences with their work may be the single most powerful way businesses can increase productivity without increasing costs.
Mr. Herrmann's conversational style and "whole brain" teaching approach make the book highly readable. The book reviews the history of business in this country in terms of the kinds of thinking valued ... Read More
Rating: - Whole brain thinking at its best.
At the core of Ned Herrmann's most recent book lies his belief that the functioning of the human brain is driven by a four-quadrant interconnected set of mental processing modes. These four thinking styles, says Herrmann, originate in the brain's left and right cerebral hemispheres, and in the left and right half limbic systems, each resulting in significantly different and distinct behavioral characteristics in human beings. How this complex brain interaction determines thinking mode dominance and thinking style ... Read More
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